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About Bailey, Global Digital Specialist
Hi, I’m Bailey. I created Becol Digital in 2016 from a home office in Christchurch, New Zealand after several years of digital freelancing for clients across the globe.
I have a well rounded background in digital with the foundation of my experience being in web development, SEO and search marketing. I’ve since moved into digital marketing, digital advertising, and digital strategy with the customer experience as the driving force. I enjoy supporting companies in all their digital needs.
Digital Strategy
Working with the latest digital tools and insights from the top in tech, I support the planning and execution of digital marketing strategies with an emphasis in SEO and keyword research, search marketing, digital advertising, and digital strategy pulled from in-depth user insights, metrics, research, and analytics.
User & Customer Experience
Strategies created from an in-depth understanding of the user and customer in their digital needs to create an effortless digital experience, employed throughout the planning and execution of the business model.
SEO Keyword Research & Search Marketing
Detailed SEO and keyword research tools to expand on seed keywords and discover long-tail keywords for content creation to audience segments and to utilise the algorithms of Google’s SERP to the full potential, which increases organic traffic and turns into lower bidding costs and higher conversions for paid search.
Featured Work
I liaised with clients and suppliers managing medium to large scale website projects and provided technical support to the logistics of launching new websites. I also managed extensive SEO keyword research projects and some digital advertising projects.
I managed the planning, development, and execution of the ongoing global digital and marketing strategy. I also managed the digital side of new product launches. I really enjoyed leading our team through strategy workshops and managed some extensive research projects to understand the customer and digital user experience. I used the MOSCOW method to research the CRM system that would work best for the needs of the company and then implemented their entire CRM system (Hubspot) to align with our customer service, sales, and marketing needs. I managed a new website redesign including creating content and copy briefing documents, leveraging product messaging from customer surveys, and created a strong digital user journey. I also built landing pages for launch campaigns. I leveraged high level growth strategies to understand the unique segments for our content distribution. I was also fortunate to work alongside NZTE and their digital advisorship in addition to attending many NZTE digital and marketing workshops.
I developed, implemented, and maintained the marketing strategy to build and connect the community of the non-profit organization and to increase attendance numbers at 15+ courses per year. This included brand development, EDM distribution, social media marketing, SEO & keyword research, search marketing, digital advertising, graphic design, content creation, analytics, reporting and more. I also hosted the college Podcast episodes 35-53. The college saw an overall 75% increase in attendance numbers and website traffic.
I developed a WordPress site and implemented WooCommerce system for Madd Goat Coffee Roasters in Patagonia – Pucon, Chile. I also helped with social media, digital marketing advice, email and technical support.
I developed the Jewett Wealth website and helped Charlie with overall digital support including social media management, technical support, content creation and graphic design. I also helped manage his podcast Renovating Retirement. I implemented SEO & keyword research into his website and also helped with his Google suite administration. I also managed a couple of e-book editing and publishing on Kindle.
I supported Tess in two of her businesses, Marketing Tips for Translators and Swedish Translation Services. I developed both WordPress websites and managed them for several years. I also supported her in Podcast management, technical support, SEO & Keyword Research, content creation, graphic design, search marketing, and more.
I was the social media and SEO manager for WBN marketing for over 3 years. I managed the social accounts for 10+ realtor clients for WBN including technical SEO & keyword research, content creation, and website development.
I managed the social media accounts and website for the Jazz & Tapas Bar. I also created video content, managed event coordination on the website, and worked as a bartender.
I was the event coordinator and managed the social media accounts and finances for the farmers marketing for 3 seasons.
Remote Social Media and Digital Marketing Specialist | The Marketing Project in Melbourne, Australia
I helped with social media management, website development, and other digital support as needed.
I helped support technical problem solving and digital direction for a startup book launch.
Volunteer Work
I partnered with a high-school friend and designed digital brand assets for Shields for Heroes PH, a non profit organisation that supplies face shields for medical professionals in the Philippines during covid-19.
I built a website for Ari and her Sea Stewardship project. I also provided digital direction for marketing and social media while living on the Rosalie Clare 70ft sailboat. I also supported the running of Ari’s business when living in Hawaii in 2015 & 2017. We have continued our friendship to this day!
I volunteered a work exchange for a Bali resort owner. I redesigned and developed their outdated website.
I volunteered a work exchange for an English school in a small town in West Sumatra, Payakumbuh.
I volunteered a work exchange for a hostel in Hawaii. I contributed written materials about women and travel.
