I managed the planning, development, and execution of the ongoing global digital and marketing strategy. I also managed the digital side of new product launches. I really enjoyed leading our team through strategy workshops and managed some extensive research projects to understand the customer and digital user experience. I used the MOSCOW method to research the CRM system that would work best for the needs of the company and then implemented their entire CRM system (Hubspot) to align with our customer service, sales, and marketing needs. I managed a new website redesign including creating content and copy briefing documents, leveraging product messaging from customer surveys, and created a strong digital user journey. I also built landing pages for launch campaigns. I leveraged high level growth strategies to understand the unique segments for our content distribution. I was also fortunate to work alongside NZTE and their digital advisorship in addition to attending many NZTE digital and marketing workshops.

I developed, implemented, and maintained the marketing strategy to build and connect the community of the non-profit organization and to increase attendance numbers at 15+ courses per year. This included brand development, EDM distribution, social media marketing, SEO & keyword research, search marketing, digital advertising, graphic design, content creation, analytics, reporting and more. I also hosted the college Podcast episodes 35-53. The college saw an overall 75% increase in attendance numbers and website traffic.

I developed a WordPress site and implemented WooCommerce system for Madd Goat Coffee Roasters in Patagonia – Pucon, Chile. I also helped with social media, digital marketing advice, email and technical support.

I developed the Jewett Wealth website and helped Charlie with overall digital support including social media management, technical support, content creation and graphic design. I also helped manage his podcast Renovating Retirement. I implemented SEO & keyword research into his website and also helped with his Google suite administration. I also managed a couple of e-book editing and publishing on Kindle.

I supported Tess in two of her businesses, Marketing Tips for Translators and Swedish Translation Services. I developed both WordPress websites and managed them for several years. I also supported her in Podcast management, technical support, SEO & Keyword Research, content creation, graphic design, search marketing, and more.

I was the social media and SEO manager for WBN marketing for over 3 years. I managed the social accounts for 10+ realtor clients for WBN including technical SEO & keyword research, content creation, and website development.

I managed the social media accounts and website for the Jazz & Tapas Bar. I also created video content, managed event coordination on the website, and worked as a bartender.

I was the event coordinator and managed the social media accounts and finances for the farmers marketing for 3 seasons.

I helped with social media management, website development, and other digital support as needed.

I helped support technical problem solving and digital direction for a startup book launch.